The “Valeurs Parc naturel régional” brand

Valeurs Parc Naturel Régional is a collective brand awarded by the Parks, on the basis of a contractual approach, to all professionals in their territory who wish to use it and who meet the required standards. It applies to agricultural and craft products, tourist accommodation and services, educational initiatives, etc.

Owned by the French Ministry of “Ecological Transition”, it recognizes committed professionals who share the values of the Parks: attachment to the territory, a strong human and social dimension, preservation and enhancement of heritage.

Valeurs Parc Naturel Régional promotes the vision of a different model of society, reconciling ecological, economic and social aspects in a more harmonious way, to ensure the sustainable well-being of men and women within its territory.

It contributes to local development by structuring the area, reinforcing solidarity between players within the framework of a more social economy and maintaining the richness of the natural and cultural heritage.